Woman on Motorcycle, a Rising Trend in Argentina

 

Despite the growing trend in recent years for women to choose motorcycles as a means of transport, statistics show that women riders are still a minority. According to the Government of the City of Buenos Aires, only 22% of motorcycle licenses are processed by women, which makes initiatives like these a fundamental tool to reduce the gender gap between men and women in relation to the use of motorcycles.

However, although the motorcycle is not yet the first choice of means of transportation for women, an increase in its use by them is perceived. This growth is linked to the practicality offered by the motorcycle for moving around the city, the cost-effectiveness of its maintenance as well as the freedom and independence it provides; aspects that are highly valued by women.

Motorcycle user profile: Based on the policies issued during 2019, ATM Compañía de Seguros generated a report on the profile of motorcycle users to understand trends and habits in each segment, and managed to profile female motorcyclists. In 2019, 12% more policies were registered issued to female motorcyclists, compared to 2017.

Location. 75% of women motorcycle users are from the Federal Capital and 11% from Greater Buenos Aires. The minority are from the rest of the provinces.

Age of riders: The predominant age is between 30 and 39 years (29.1%), followed by women between 40 and 49 years (28.3%). In this aspect there was a change in relation to 2017, where most of the women started in their 20s, reaching 39.

Chosen coverage: There was a notable increase in what has to do with theft coverage. In 2019, 49% of women chose theft coverage, when in 2017 it was only 39%.

Payment Methods: In the last two years, the insurance payment method has changed radically. When in 2017 the card payment was only 37% and 63% in cash, in 2019 this methodology was reversed: the card payment was 66% and in cash it was 34%.

Which motorcycle women choose: Most of the women choose motorcycles with engines of less than 125 cubic centimeters of displacement (cc), which represent that on average cost 44,500 pesos. 23% correspond to those that have between 126 and 250 cc and oscillate in the 70,000 pesos, while in the remaining 6% are those of more than 250 displacement, which are located in the 200,000 pesos, according to the brand.

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